Your biggest customer
isn't angry.
They've been quietly disappointed
for three months.
SuperFeel detects the slow emotional drift that precedes every lost customer — weeks before it shows up in NPS, tickets, or a cancellation email.
SuperFeel flagged our largest anchor account as emotionally at-risk 52 days before renewal. We intervened. We kept the contract.
— Head of Customer Success · Series B SaaS company · Southeast Asia (name withheld)"We caught three churn risks in the first 30 days. One was our second-largest account."7-figure ARR retained CFO · Series A Fintech SaaS · Southeast Asia
"Our Japanese enterprise customers never complain directly. SuperFeel was the first tool that actually caught what they were really saying."NRR up 14pts in 6 months VP Customer Success · HR Tech platform · Japan
"I sent SuperFeel's arc report into a QBR. The customer said it was the first time a vendor actually understood them."Upsell closed same meeting Account Executive · Enterprise SaaS · Australia
Churn doesn't happen on cancellation day. It ends there.
Every churned customer had a moment — weeks or months before they left — when their emotional relationship with your product shifted. A missed SLA. A price increase. A support ticket that took too long. You never saw it.
Your NPS survey fires once a quarter. Your support ticket is already closed. Your CRM shows green. But the customer has already decided to leave. They just haven't told you yet.
Foundational models read moments. SuperFeel reads relationships.
Stateless — no memory between calls
Every API call is blind to history. It can't tell you a customer's emotional state has been declining for four months, because it has never seen any previous interaction.
Persistent emotional arc per customer
Every signal — ticket, call, email, survey — enriches a customer-level emotion profile that compounds over their entire lifecycle. The intelligence grows with every interaction.
Western-centric training data
"Okay lah, we'll see how" scores as neutral. Japanese keigo indirectness reads as polite agreement. Indian Hinglish deflection looks like enthusiasm. Foundational models miss all of it.
Trained on APAC business communication
Fine-tuned on Manglish, Singlish, Bahasa Indonesia, Japanese keigo, Korean business speech, and Indian Hinglish. The first emotion model built specifically for how Asia Pacific businesses actually communicate.
Returns text — no action
You get a classification. You have to build the pipeline to do something with it. That's another sprint, another integration, another thing to maintain.
Fires webhooks, suppresses campaigns, alerts CSMs
When a churn signal crosses a threshold, SuperFeel acts. Slack alert to the account owner. Suppression of the upsell email. Calendar block for a check-in call. Insight converted to intervention.
The phrases every APAC customer uses — and every Western model misreads
Across Asia Pacific, business communication runs on face-saving, hierarchy, indirectness, and code-switching. SuperFeel is the only emotion model trained on all of it.
Languages: Manglish · Singlish · Bahasa Indonesia · Filipino English · 4 years of B2B SaaS interaction data
One call that remembers everything. Returns action, not just insight.
Every call enriches the customer profile
Each ingest call adds to a persistent emotion timeline. The response you get on day 90 is smarter than the one you got on day 1 — because it's informed by everything in between.
Revenue-weighted scoring
A 6/10 frustration score from your anchor enterprise account is not the same as a 6/10 from a freemium user. SuperFeel knows the difference and prioritises accordingly.
Causal arc, not just correlation
The response tells you not just that sentiment dropped — but when it dropped, what triggered it, and how long the pattern has persisted. That's what makes intervention possible.
Webhooks fire automatically
Configure thresholds and let SuperFeel handle the routing. CSM Slack alert, upsell suppression, CRM note — no polling required, no custom pipeline to build.
{
"customer_id": "acme-corp-001",
"arr": 2100000,
"renewal_days": 47,
// What foundational models give you
"emotion_now": {
"primary": "frustration",
"score": 0.74
},
// What only SuperFeel gives you
"emotion_arc": {
"trend": "declining",
"delta_30d": -0.31,
"inflection_cause": "support_sla_breach",
"days_in_decline": 58
},
"churn_probability": 0.72,
"revenue_at_risk": 2100000,
// Actions already fired
"triggers_fired": [
"webhook:csm-slack-alert",
"suppress:upsell-campaign",
"crm:flag-at-risk"
]
}
Priced on outcomes, not seats.
The SaaS era charged per login. SuperFeel charges per churn risk caught — aligning our success directly with yours. No seat creep. No shelfware.
per month · up to 500 customers
- Emotion arc tracking
- APAC-native language model
- Churn probability scoring
- Email + ticket channels
- Voice / call ingestion
- Revenue-weighted scoring
- Webhook triggers
per month · up to 2,000 customers
- Everything in Startup
- Voice / call ingestion
- Revenue-weighted scoring
- Webhook + Slack triggers
- Causal arc attribution
- CRM push (Salesforce, HubSpot)
- Custom model fine-tuning
unlimited customers · dedicated infra
- Everything in Growth
- Custom model fine-tuning
- On-premise / private cloud
- SLA guarantee
- Dedicated CSM
- PDPA / data sovereignty
- SuperSaaS Superforce access
14-day free trial on all plans. No credit card required. Cancel anytime.
We've been the CS team that didn't see it coming.
Co-founder & CEO
Customer Success background8 years in enterprise SaaS customer success across two global software companies in APAC. Lost his largest account to churn he never saw coming. Built SuperFeel to make sure it never happens again.
Reach out to meet the team →Co-founder & CTO
NLP & ML backgroundFormer ML lead at a major Southeast Asian super-app, where she built the region's largest multilingual NLP pipeline. PhD in emotion detection in code-switched APAC text.
Reach out to meet the team →Head of Data Science
Longitudinal NLP backgroundPreviously at two of Southeast Asia's largest e-commerce platforms building real-time customer intent models. Specialises in longitudinal NLP — training models that understand how emotions evolve, not just how they appear.
Reach out to meet the team →See your highest-risk account before they tell you.
Connect your Zendesk or Intercom. Get your first churn risk report in under 10 minutes. No sales call required.